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NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. ONLINE ENTRY ONLY . GE Lighting's "Ordinary To Extraordiary" Photo Contest (the “Promotion”) will begin on 9/30/11 at 4:00:01 pm Eastern Time (“ET”) and end on 1/31/12 at 2:59:59 pm ET.